Customer Relationship Management Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers. Innorium CRM module allows maintenance of customer data which includes customer details such as identification, address, contact person details, action history etc. This CRM functionality is the cockpit for the Customer Service Representative, and allows the user to get a 3600 view. This facilitates the option to view various information related to Meter data, Billing, Payments, Invoices, Tariff, etc. on a single screen. The information is one click away in Innorium CRM, thus empowering the Customer Service Representative to do better service and provide better customer experience.